The impact of technology on the information landscape, IT solutions in the media industry, and the influence of neural networks on artistic creation were the focus of a case study discussion titled "How Technology Will Transform Content: Creation, Consumption, Distribution." The session, part of the International Symposium "Creating the Future," took place at the National Center "Russia."
Artists and writers play a significant role in shaping the vision of the future because they transcend the boundaries defined by science, noted Konstantin Ernst, General Director of Channel One Russia.
"The trend is clear—content is shifting from verbal to visual. New technologies are bringing to life not just logic and meaning but dreams and aspirations. This is the future, as it reflects our deepest, often secret desires. These cannot be uncovered through surveys, so change often comes radically and unexpectedly. The future is the art of the impossible. As we navigate a world in transformation, we must have a clear understanding of our goals and objectives. I dare say that the values of our time are no longer information and logic, as they are too accessible and, therefore, not highly valued. The values of the future are images and dreams. We must learn to decipher these codes," Ernst emphasized.
He also argued that legal restrictions on using modern technologies in content creation would not halt their development. However, he stressed the importance of regulating this field, as the consequences of their use are unpredictable.
The case study session, part of the "Future of Technology" track, showcased the potential of artificial intelligence in producing films, music, and text. The discussion also addressed the possibility of AI replacing certain professionals and the associated risks, including the exacerbation of political tensions through the generation of fake content.
Participants included Alexey Parfun, co-founder of ReFace Technology and Vice President of the Russian Association of Communication Agencies; Arman Yakhin, founder and CEO of Main Road Post; Khaldun Abdullah Mahmood, Media and Communication Technology Advisor to the President of Iraq; Mikhail Sadchenkov, General Director of the National Brand "Made in Russia"; and Anton Karelin, a science fiction writer and game developer. The session was moderated by Sergey Grebennikov, Director of the Russian Association for Electronic Communications (RAEC).
The International Symposium "Creating the Future" is taking place from November 4 to 6, gathering scientists, researchers, futurists, science fiction writers, and government representatives from 101 countries, including Russia, India, Italy, Iran, China, the UAE, Serbia, the USA, and France. Over 60 sessions are scheduled across four main themes: the future of humanity, the future of technology, the future of a multipolar world, and the future of civilizations. Event details and live streams are available at future.russia.ru.
The Symposium is the first event hosted by the National Center "Russia," established on July 1, 2024, by decree of Russian President Vladimir Putin. The Center aims to preserve the legacy of the International Exhibition-Forum "Russia" and showcase the achievements of the nation and its citizens. Federal government agencies, state companies, corporations, and regions actively contribute to the Center's activities.
